The ‘What, Why, Where & How’ of a Digital Presence

You might be surprised to know that despite how popular the internet is in 2022, the number of first-time users continues to increase each day at staggering rates.

In fact, the share of Canadians aged 15 and older who use the internet is 91%, with more seniors reporting internet use at 71%, compared to 48% in 2012. You might be wondering – what does this mean for me and my business?

Well, the internet gives even the smallest of companies a chance to connect with millions of potential customers. In order to connect with your audience in the right place and at the right time, you need to meet them where they are: on the internet.

We are now in the digital age. For companies looking to keep their head above water and capture measurable marketing results, it’s time to start embracing new technologies.

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WHAT is a “digital presence”?

In simple terms, it’s how your business appears online. When someone searches your name, what do they find?

They will see a mix of content – some pieces within your control, such as your website, blog and social media, and some that are out of your control, including reviews and ratings. 

It’s vital to establish yourself online with a strong, professional image that gives potential customers a positive, lasting first impression. 

WHY does it matter?

Well, many reasons, but we’ll give 3 as food for thought.

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01 Creating Visibility

They say the best place to hide a dead body is page 2 of Google search results. 

Page 1 results enjoy  91.5% of all search traffic. The more visible your business is to those who are looking for your products or services, the higher your traffic and engagement will be.

6 in 10 Canadians are more likely to do business with companies that have a website, and 33% say that they do not trust businesses without a website. 

This highlights the importance of having an attractive, media-rich, SEO friendly website that outlines who you are and what you have to offer. What defines media-rich? High quality photography, videography, and 3D virtual tours to give prospective visitors a taste of what to expect.

On the flip side, while no digital presence equates to missed opportunities, a bad one can make things worse.

Partnering with an experienced media agency to help you establish your company’s digital footprint is key to driving traffic, impressing, and engaging prospective customers.

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02 Establishing Your Authority

Here’s your time to shine – show your audience what makes you best suited to their needs. Why should they spend their hard-earned money on what you’re offering?

Buyers purchase from those they think are the best in the industry. A solid digital presence will allow you to showcase your expertise, knowledge and skillsets. 

Not only will this build trust with them, but your business will also stay at top of mind, so when they’re ready to buy, they come to you.

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03 Building Relationships

Your customers are relational – they want to hear from you, interact with you, and know that they are important.

This is where social media and review management come into play. Be active on your social media platforms. Find which platform best suits your target audience – LinkedIn, Facebook, Instagram, etc., and engage with them.

Reviews also play a key role in building relationships. You cannot control the reviews you receive, but you can control how you respond to them. 89% of consumers read these responses and form their perception of your brand accordingly.

Digital reputation management systems, such as Gryd’s Digital Dashboard, allow you to read and respond to customer reviews across dozens of platforms, all in one secure location.

This still feels foreign.

WHERE and HOW do I start?

Each of these elements may feel daunting, especially if you’re just starting out. Regardless of the industry you’re in, we’re confident that you’ll benefit from integrating immersive digital marketing tools. 

Your business requires an immersive media strategy, implemented correctly. Our comprehensive, customizable digital media solutions paired with our knowledgeable team of tech and design professionals will get you up to speed in no time.

Allow us to create a strategy that’s just right for you; we’re up to any challenge!


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