5 Ways VR Is Reshaping Real Estate Marketing in 2024

Welcome to the future of real estate, where virtual reality (VR) isn’t about clunky headsets and complex gadgets.

We’ve heard it before — the term “Virtual Reality” is intimidating, but it shouldn’t be.

For real-estate marketers, VR refers to a suite of powerful tools, including architectural visualization, virtual staging, 3D modelling, and 3D tours. And the best part? No headset is needed.

These are our 5 reasons why, in 2024, VR will be a game-changer for real estate marketers worldwide.

1. Drive Qualified Leads and Pre-Sales with Accurate, Immersive Media

Say goodbye to the days of relying solely on photos and 2D floor plans.

VR media empowers property buyers to envision a future property before it’s even built.

According to Forbes, Matterport tours result in an astonishing 95% of homebuyers being more likely to contact an agent after viewing a listing virtually through a 3D tour.

Through 3D renderings and virtual tours, buyers can get a feel for the space and see how it would look with their own furniture and decor.

This eliminates guesswork and enables property managers to provide buyers with a more accurate representation of the property for informed decision-making.

2. Save Time by Cutting Down on Property Viewings

Are you struggling to attract potential visitors to your property?

VR technology cuts down on those tiresome in-person property viewings. In fact, a staggering 20% of buyers are so impressed by virtual tours that they submit offers without ever setting foot on the property.

Buyers can explore from the comfort of their own home, reduce their carbon footprint, and save precious time and money for both buyers and sellers.

3. Showcase Blueprints and Pre-Sell Units Before They're Built

VR technology provides property sellers with an unprecedented level of flexibility.

Sellers can now showcase properties that are still on the drawing board or undergoing renovations.

Remarkably, 72% of renters would rent an apartment sight unseen if a 3D virtual tour is available.

Whether it’s a dream home or a renovation project in the making, VR makes it possible to present your vision and attract potential buyers and tenants with ease.

4. Increase Brand Engagement and Desirability of Your Properties

VR is changing the way people view and buy properties.

In 2024, the property experience isn’t just about viewing a space; it’s about the buying experience.

A significant 40% of apartment purchasers confirm that VR tours play an important role in influencing purchasing choices. It allows you to dive into a space, interact with it, and customize it to your liking.

This leads to a more informed and confident buying decision, benefiting both buyers and sellers.

It can also increase demand for your company’s properties as word of mouth spreads and people become engaged and immersed in your unique leasing experience.

5. A VR-Powered Competitive Edge

VR isn’t just a trend; it’s the future. Property marketers must harness its potential to stay ahead of the curve.

The fifth “why” of VR is all about equipping yourself for success with a competitive edge, based on the desires and needs of prospective buyers or renters.

Whether you’re a property manager aiming to stay ahead of the curve or a prospective tenant in search of your ideal property, VR media is a must-have tool in your real estate arsenal.


The future of real estate is unfolding before our eyes, and you don’t want to miss out.

Book a demo with our team to explore the ways you can use Gryd’s 3D staging, 3D renovations, and 3D rendering in your real-estate marketing. 

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